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Insights for India's
Healthcare Professionals

Practical digital marketing strategies, SEO tips, and growth advice — written specifically for doctors, clinics, and healthcare brands in India.

Fresh From the Practygo Desk

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SEO

How to Rank #1 on Google Maps as a Doctor in India

Your Google Business Profile is your most powerful local SEO asset. Here's the complete optimisation checklist we use for every new client.

Google Maps Local SEO
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Social Media

Instagram for Doctors: What You Can and Cannot Post (NMC Guidelines)

Medical social media in India comes with specific legal constraints. We break down exactly what's permitted, what's prohibited, and how to build an engaging profile within the rules.

Instagram NMC Compliance
Reputation Management

A Doctor Got a 1-Star Review. Here's Exactly How We Handled It.

Negative reviews are inevitable in healthcare. The way you respond determines whether they damage your reputation — or actually build trust with prospective patients.

Google Reviews ORM
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Websites

5 Things Every Doctor's Website Must Have in 2025

Most clinic websites fail to convert visitors into bookings. We've audited hundreds of healthcare websites in India — here are the five elements that make the biggest difference.

Website Design Conversions
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GEO / AI Search

What Is E-E-A-T and Why Does Google Rank Your Clinic on It?

Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality guidelines for medical content are strict. Here's how to build all four signals for your practice.

E-E-A-T Content SEO
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SEO

Practo vs Google: Which Platform Should Doctors Focus On?

India's two biggest patient discovery platforms compared — we look at organic reach, cost, patient quality, and long-term value so you can decide where to invest first.

Practo Platform Strategy
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Social Media

Reels for Doctors: 10 Content Ideas That Get Views Without Embarrassing You

Short-form video is the highest-reach format on Instagram. These 10 Reel formats are proven to perform well for healthcare professionals while maintaining clinical dignity.

Reels Content Ideas
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Compliance

The Complete Guide to NMC Advertising Guidelines for Doctors

Understanding what you can and cannot say in your marketing is non-negotiable. This comprehensive guide covers every key provision of the NMC code that affects your digital presence.

NMC Guidelines Legal
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SEO

Hindi SEO: Why Bilingual Content Doubles Your Reach in Tier-2 Cities

Most clinic websites are English-only — leaving millions of Hindi-speaking patients unable to find you. Here's how to build a bilingual SEO strategy that captures both audiences.

Hindi SEO Tier-2 Cities

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